Google now offers similar access via IMAP, CalDAV and CardDAV, making it possible to build a seamless sync experience using open protocols.
This move has been seen by many in the Microsoft camp to be a shot across the bow in the war of connectivity and productivity platforms. Google pays Microsoft a licence fee for each Exchange ActiveSync (EAS) connection and has decided to replace it with a free alternative. Recent evidence to this is the move by Google to stop offering a Microsoft-owned online service that syncs calendars, emails and contacts with mobile devices on new Gmail and Google Apps accounts from 30 January 2013. As both companies bid for our productivity dollars, the war is heating up. Recently we have seen a build in momentum in the cold war between Google and Microsoft.
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